A little bit about us...
Founded in 2014 by former pro bull rider Ben Kinkead, Crossfire Bullriding has emerged as a leading force in the world of extreme bull riding. With an unwavering commitment to delivering unparalleled, meticulously crafted bull riding experiences Crossfire has garnered a devoted audience spanning the vast prairies of Canada.
In 2024, Crossfire Bullriding hosted ten premier PBR and BRC sanctioned events, drawing an astounding 20'000+ passionate fans. These stellar performances solidified Crossfire's standing as one of the premier bull riding production companies in the world. Notably selected out of over 50 events, Crossfire Bullriding led the productions of the Bull Riders Canada Invitational Event to three of the past five prestigious Event of the Year awards.
Community Impact
We aim to make a lasting impact in every community we are associated with. By fostering the landscape and leaving a legacy that inspires future generations.
Community Engagement
We are committed to engaging with your local community and promoting the sport as a catalyst for connection and growth. Inspiring all ages and stages.
Community Collaboration
We value giving back to the community. That's why we suggest partnerships with local organizations, businesses and sponsors for true collaboration.
World-Class Athletes
We invest in and recruit Canada’s top athletes. The best bull riders and rankest bulls travel across the country to compete at Crossfire events.
Our Vision
Crossfire Bullriding envisions a future where the raw power and artistry of the sport are celebrated on a grand scale. Guided by innovation, authenticity, and unwavering commitment, we aspire to elevate the fan experience, inspire the next generation of enthusiasts, and forge enduring connections that resonate far beyond the arena.
Our Mission
To pioneer the frontier of extreme sports entertainment, delivering heart-pounding, precision crafted bull riding experiences that captivate audiences and redefine the standard for adrenaline-fueled excitement.
"Behind the Chutes"
Branded 90 Media (B90) is the driving force behind the seamless execution of Crossfire Bullriding events, enhancing their entertainment value and providing a platform for strategic partnerships, sponsorships and global recognition within the landscape of extreme sports entertainment.
Specializing in audio-visual production, B90 integrates cutting-edge technology with creative storytelling to enhance the spectator experience. From electrifying live streams that captivate a global audience, to crafting compelling sponsor commercials, B90 shapes the narrative of all Crossfire Bullriding events.
Interested in partnering with us?
We're always looking to support local community initiatives, brands and companies. Drop us a line and let's explore ways we can work together.