MEET AARON ROY
MAY 22, 2025
Before and after the PBR Dauphin - Show kicks off @ 7:30pm
MAY 23, 2025
Partner Store Launch Event!
Brandon, MB @ Cowtown 1:30pm - 3:00pm
AARON ROY
CANADIAN LEGEND
Aaron Roy is a legend in Canadian bull riding, having won multiple championships on the backs of the world's strongest bulls. As the highest winnings earner in Canadian bull riding, Aaron has competed on some of the world’s biggest stages.
Our limited-edition series was designed with riders for fans who live and breathe the cowboy life.
Celebrate the sport of bull riding and support Aaron Roy with your purchase.
Career Stats
Aaron has competed in the sport of bullriding throughout three seperate decades, on the biggest stages across the world... picture that for a second, the grit and determination required to perform and maintain a career at the top level is worthy of "Legendary" status.
PBR World Final Contender
8x
PBR Canada Champion
3x
PBR Career Chute Exits
1500+
PBR Career Riding Percentage
40%+
"Never Quit"
The exclusive design blends elements of Aaron's personal life philosophy with his legendary riding career. A life on the road, going from town-to-town can be tough, while at the same time being a husband and father.
Tattooed on his forearm is a reminder that no matter what life throws at you, you get back up, brush the dust off and keep going, "never quit".
Support the Athletes
Your purchase helps support the toughest athletes on dirt. As part of the Crossfire Athlete Line, proceeds from every sale go directly to support the athlete, their families and their future. Be part of the legacy. Grab your Signature Series gear today.
Available in select stores, online or at your nearest Crossfire Bullriding show!
