AARON ROY
CANADIAN LEGEND
Aaron Roy is a true legend in Canadian bull riding. As a multi-time Canadian Champion and the highest-earning bull rider in the country’s history, he’s built a career and legacy off the back of riding bulls. From overcoming injuries to competing on the world’s biggest stages, Aaron embodies everything it means to be a true cowboy and family man.
Designed in collaboration with Aaron, this limited-edition series blends bold designs with high-quality materials, built for fans who live and breathe the sport of bull riding.
"Never Quit"
The exclusive design blends elements of Aaron's personal life philosophy with his legendary riding career. A life on the road, going from town-to-town can be tough, while at the same time being a husband and father.
Tattooed on his forearm is a reminder that no matter what life throws at you, you get back up, brush the dust off and keep going, "never quit".
Support the Athletes
Your purchase helps support the toughest athletes on dirt. Part of the proceeds from every sale go directly to support the rider, their families and their future. Be part of the legacy. Grab your Signature Series gear today.
Available in select stores, online or at your nearest Crossfire Bullriding show!
